Support Science
Project Implicit is an independent 501(c)(3) nonprofit that provides free tools to millions and advances accessible research worldwide. We translate scientific insights into practical training that helps people and organizations make better decisions.
Even as the conversation grows more challenging, decades of research confirm that unconscious patterns shape perception, judgment, and behavior—and we remain committed to making that science available to all.
26 Million
Implicit Association Tests Completed
3,300+
Research Studies
Launched
150+
Peer-Reviewed Papers
Published
700+
Education Sessions
Facilitated
Your Support Is Essential
Project Implicit is fully independent and not funded by any university or grant. Our work is sustained entirely through donations, client services, and strategic partnerships.
Your gift keeps the Project Implicit website running and fuels research, tools, and public education that reach millions each year. You help ensure evidence-based resources remain free and accessible—even as other institutions step back.
The Impact of Your Donation
Project Implicit is run by a dedicated two-person team, supported by a volunteer Board of Directors and an international group of faculty and students who serve on our Scientific Advisory Board and International Studies Committee. Every donation fuels the work of a global network committed to advancing the science of bias.
We believe in transparency—not just about what we do, but how we do it. Here’s how we allocate our funding, with staff time included in each category based on how we actually spend our week.
Maintaining and improving
the Project Implicit website
Developing education
tools, and resources
Delivering client services
and building relationships
Fundraising and essential
nonprofit administration
What Comes Next
Your contribution fuels the next phase of our work—growing accessible tools, launching new training programs, and sustaining the longest-running public dataset on bias. Together, we can ensure this science continues to inform decisions that matter.
Develop new IATs and interactive modules
Build new pathways for scholars to access PI data
Expand cross-cultural collaboration reach
Launch new platform for public education
Thank You!
Every donation helps us remain independent and keep our tools free and accessible to all. We’re deeply grateful for your support and excited to continue building tools, research, and resources that move this work forward.
If you’re part of an organization interested in supporting our mission, we also welcome corporate sponsorships and larger partnerships that help us expand our impact.