a colorful welcome sign; Photo by Belinda Fewings on Unsplash

Welcome to Project Implicit! 

Project Implicit is a non-profit organization and international collaborative network of researchers investigating implicit social cognition, or thoughts and feelings that are largely outside of conscious awareness and control. Project Implicit is the product of a team of scientists whose research produced new ways of understanding attitudes, stereotypes, and other hidden biases that influence perception, judgment, and action. Our team translates that academic research into practical applications for addressing diversity, improving decision-making, and increasing the likelihood that practices are aligned with personal and organizational values.

Education Sessions

25.8 Million

Research Studies

Peer-Reviewed Papers

Implicit bias is an automatic reaction someone has toward other people. These attitudes and stereotypes can negatively impact our understanding, actions, and decision-making. The idea that a person can hold prejudices they don’t want or believe was quite radical when it was first introduced, and the fact that people may discriminate unintentionally continues to have implications for understanding disparities in so many aspects of society, including but not limited to health care, policing, and education, as well as organizational practices like hiring and promotion.

Education Services

Project Implicit has a network of active research scientists who facilitate educational and leadership sessions focused on social cognition, understanding implicit bias and behavior, and mitigating biases in decision-making. Most sessions can be tailored to any audience size or industry.

Programming Services

Project Implicit scientists and programmers build online research studies using the IAT as well as a range of behavioral science tools, demographic questionnaires, and explicit measures. These studies are accessed through a private link that can be distributed to a participant sample.

Consulting Services

Consultants in Project Implicit’s network consult with clients to design, analyze, and interpret organizational data; develop and evaluate organizational interventions; and provide education and other program support to leaders, managers, and human resources professionals.

Want to Learn More?
Schedule a call with the Project Implicit team to discuss your research, consulting, or education project.