Welcome to Project Implicit! 

Project Implicit is a non-profit organization and international collaborative network of researchers investigating implicit social cognition, or thoughts and feelings that are largely outside of conscious awareness and control. Project Implicit is the product of a team of scientists whose research produced new ways of understanding attitudes, stereotypes, and other hidden biases that influence perception, judgment, and action. Our team translates that academic research into practical applications for addressing diversity, improving decision-making, and increasing the likelihood that practices are aligned with personal and organizational values.

The Implicit Association Test (IAT) measures attitudes and beliefs that people may be unwilling or unable to report. The IAT may be especially interesting if it shows that you have an implicit attitude that you did not know about. For example, you may believe that women and men should be equally associated with science, but your automatic associations could show that you (like many others) associate men with science more than you associate women with science. Take a test to learn more about your automatic associations.

Research Studies

Project Implicit scientists and programmers design and build studies using a range of behavioral science tools. Studies are accessed through a private link that can be distributed to a participant sample or run through the Project Implicit volunteer research pool.

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Consulting Services

Project Implicit scientists consult with clients to collect, analyze, and interpret organizational data; develop and evaluate organizational interventions and initiatives; and provide education and other program support to leaders, managers, and human resources professionals.

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Education Sessions

Project Implicit has a team of active research scientists who facilitate educational sessions focused on diversity and inclusion, leadership, and mitigating biases in decision-making. Sessions are customizable and can be tailored to any audience size or industry.

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Want to Learn More?
Schedule a call with the Project Implicit team to discuss your company or institution's needs.

25.8 Million
IATs
Completed

3,100+
Research Studies
Launched

140+ 
Peer-Reviewed Papers
Published

325+ 
Education Sessions
Facilitated

Implicit bias is an automatic reaction someone has toward other people. These attitudes and stereotypes can negatively impact our understanding, actions, and decision-making. The idea that a person can hold prejudices they don’t want or believe was quite radical when it was first introduced, and the fact that people may discriminate unintentionally continues to have implications for understanding disparities in so many aspects of society, including but not limited to health care, policing, and education, as well as organizational practices like hiring and promotion.

Project Implicit is honored to be awarded a 2020 SPSP Service to the Field Award on Behalf of Personality and Social Psychology for “distinguished efforts by individuals to benefit the field of social and personality psychology generally." Project Implicit’s primary contribution to the field is through the maintenance of a Demonstration Website where visitors participate in research focusing on attitudes toward 14 different topics (e.g., race/ethnicity, politics, disability, sexuality, etc.). All data from the Demonstration Site are made publicly available for scientists, journalists, policymakers, and others to use. In addition to the Demonstration Site, where volunteer participants self-select a topic of interest, Project Implicit runs a Research Site where registered participants are randomly assigned to studies from a pool of available psychological studies.

Want to Learn More?
Schedule a call with the Project Implicit team to discuss your research, consulting, or education project.