Welcome to Project Implicit! 

We are a non-profit organization and international, collaborative network of researchers investigating implicit social cognition, or thoughts and feelings that are largely outside of conscious awareness and control. Project Implicit is the product of a team of scientists whose research produced new ways of understanding attitudes, stereotypes, and other hidden biases that influence perception, judgment, and action. Our researchers and collaborators translate that academic research into practical applications for addressing diversity, improving decision-making, and increasing the likelihood that practices are aligned with personal and organizational values.

Education Sessions

25.8 Million
Implicit Association Tests Completed

Research Studies

Peer-Reviewed Papers

What is implicit bias?

Implicit bias is an automatic reaction we have towards other people. These attitudes and stereotypes can negatively impact our understanding, actions, and decision-making. The idea that we can hold prejudices we don’t want or believe was quite radical when it was first introduced, and the fact that people may discriminate unintentionally continues to have implications for understanding disparities in so many aspects of society, including but not limited to health care, policing, and education, as well as organizational practices like hiring and promotion.

Education Services

Project Implicit offers an alternative to conventional implicit bias trainings by focusing on mitigation strategies to lessen the impact of unwanted bias in decision-making through evidence-based Education and Skill-Building Sessions. Sessions can be presented in a virtual or on-site format, and the content can be tailored to any audience size and industry.

Programming Services

Work with a Project Implicit programmer to build an online research study incorporating implicit measures, like the Implicit Association Test, as well as other behavioral science tools, demographic questionnaires, and explicit measures. Collect data using a private link that can be privately or publicly distributed to a participant sample.

Consulting Services

Consultants in Project Implicit’s network regularly collaborate with clients to design, analyze, and interpret data; develop and evaluate interventions; and provide program support to leaders, managers, and human resources professionals. Scope a project with our team, and get connected to a Consultant today.

Bayeté Ross Smith Collaboration

Project Implicit is pleased to announce a collaboration with interdisciplinary artist and activist Bayeté Ross Smith. We have collaborated with Bayeté to create two new Implicit Association Tests based on the Race Attitudes IAT and Race Weapons IAT using images from his “Our Kind of People" photo collection.

We'd love to work with you!
Schedule a call with the Project Implicit team to discuss your research, consulting, or education project.