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Project
Implicit

Project Implicit is a nonprofit organization
advancing the science of implicit cognition
and its influence on perception, judgment,
decision-making, and behavior.
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Education
Services

We facilitate on-site and virtual
education sessions focused on
making better decisions and
improving workplace relationships.
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Annual
Membership

We help organizations strengthen
retention and develop effective,
bias-conscious leaders.
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Programming
Services

We program and host private
research studies featuring measures
like the Implicit Association Test.
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Welcome to Project Implicit!

We are an independent 501(c)(3) nonprofit and international network of researchers studying implicit cognition—automatic thoughts and feelings that shape perception, judgment, and behavior.

We’ve spent 25 years studying how hidden shortcuts and automatic thinking shape judgment. Now we help organizations cut through conflict, stress, and burnout with simple, science-based strategies that improve daily decisions.

Your support keeps our tools and research free and accessible to millions of people worldwide. If you value this work, please consider making a donation or joining our free email list to stay connected.

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What is implicit bias?

Implicit bias is like the part of the iceberg beneath the surface—automatic shortcuts your brain makes without you realizing it. These hidden patterns influence how you interpret situations, respond to colleagues, and make decisions under pressure.

When you learn to spot them, you gain more clarity, reduce unnecessary conflict, and make choices that hold up better over time.

What hidden patterns might be lurking below the surface in your decisions today?

An iceberg with a small portion above the water and a massive portion below the water.

Join the Research Pool

Be part of groundbreaking research on decision-making. Participation is free, takes less than 10 minutes, and helps advance scientific understanding of the hidden patterns that shape our choices.

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Programs for Leaders

We deliver virtual and on-site sessions that help leaders cut conflict, lower stress, and make smarter, fairer decisions. Each program is practical, science-backed, and tailored to your team or industry.

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Research Partnerships

Work with us to design custom online studies using the Implicit Association Test and other behavioral science tools. Collect data through a secure private link, with results you can use for research, training, or organizational insight.

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Support the Science of Bias

Now more than ever, we need clear-headed, evidence-based approaches to understanding bias, social attitudes, and systemic inequality. Project Implicit offers free tools to millions of people annually and supports cutting-edge research worldwide.

But we need your help. Your donation helps keep our site open to the public, advances the science, and brings bias education into workplaces and communities.

Please donate now to support this important mission.

Support Project Implicit

Introducing: Annual Membership

For 25 years, Project Implicit has studied how hidden patterns shape everyday decisions. What we’ve learned is clear: traditional implicit bias training doesn’t work. It raises awareness but rarely changes behavior, often leaving teams frustrated, defensive, or stuck.

Annual Membership is our response: a practical, results-driven alternative built for today’s leaders. Using our FORM Framework, the curriculum delivers simple, science-backed tools that help you spot unseen influences, make clearer choices, and reduce the conflict and stress that drain teams.

Become a Member

Better Decisions, Stronger Teams

The demand for evidence-based leadership tools has never been greater. If your organization values fairness, accountability, and smarter decision-making, sponsoring Project Implicit is a powerful way to demonstrate it.

Your support fuels free public access to research-backed resources and equips leaders with practical strategies for reducing conflict, lowering stress, and navigating today’s toughest challenges.

As a sponsor, you’ll gain early access to our leadership programs, exclusive decision-making tools, and recognition across our global network.

Partner with us to advance this work—and signal your commitment to healthier, more effective workplaces.

Learn about Sponsorship
A hand holding a card that says "Sponsor Project Implicit" in front of a small stack of books.
We'd love to work with you!
Schedule a call with the Project Implicit team to discuss your research, consulting, or education project.
TALK WITH OUR TEAM
I would like to extend my appreciation to Dr. Kate Ratliff for her presentation on Implicit Bias at NOAA’s Diversity and Inclusion Summit. Dr. Ratliff was able to easily convey the importance of being able to recognize implicit biases and the impact of those biases on leaders’ ability to effectively engage with their teams… The work you do is making a difference!
Kenneth Bailey
Director, Office of Inclusion and Civil Rights, National Oceanic and Atmospheric Administration (NOAA)
It’s been a pleasure to work with the Project Implicit team on our research project exploring implicit bias in the domain of clinical trial recruitment. We had some specific questions about the logistics and the project management staff had several thoughtful ideas to guide us. They were responsive, helpful and the turn-around time was quick at all steps along the way.
Carolyn Russo, MD
Pediatric Hematologist/Oncologist
Our team participated in the “Understanding Implicit Bias” training, facilitated by Amy Johnson. It provided a crash course on what implicit bias is and purposeful obstacles we can put forth in our day-to-day practices to decrease those biases. Amy provided a light and fresh perspective on this topic, which our team embraced. Project Implicit has been extremely helpful in helping our organization jump-start our DEI initiatives, whether it be the assessments, in-person training, or next steps that were recommended!
Ericka Sobczak
Senior Manager of Human Resources and Leadership Development, The War Memorial
The South Shore Continuum of Care/CoC is comprised of a network of community partners dedicated to ending homelessness in our region. Amy… facilitated an educational session with network leaders in our CoC focused on social cognition, understanding implicit bias and behavior as well as mitigating biases in the workplace. She led a conversation on the dynamics that ultimately shape our workforce and we discussed the power and potential of on-site mentoring programs to better develop staff at all levels. We enjoyed her presentation and want her back to work with us in future sessions!
Kate Fulton
Network Coordinator, Father Bills & Mainspring
Amy… recently spent time with our Association discussing Implicit Bias. She immediately broke down the wall of defensiveness and judgment surrounding this topic by explaining the purpose of the brains processing abilities. This allowed everyone to receive the message in a more open-minded headspace. Once everyone learned that our brains were functioning as they were biologically meant to be, we were educated on the mitigation strategies for biased thoughts. With our new set of skills we were able to open up and have dialogue I feel will begin to better our world. I am grateful for the opportunity to work with Project Implicit.
Kelly Skees
Education Director, Peoria Area Association of REALTORS®
The National Association of Elementary School Principals (NAESP) has collaborated with the Project Implicit team on numerous webinars to raise school leaders’ awareness of their own biases; to educate on how researchers understand and measure biases, and provide actionable steps for individuals and organizations to mitigate the influence of biases on thoughts and behaviors. Additionally, they developed and hosted an online research study for our membership related to implicit bias. Kudos to the Project Implicit Executive Director, Amy Jin Johnson, for her collaborative leadership and willingness to customize resources to meet the needs of the members we serve. I highly recommend Project Implicit for training and services to understand attitudes, stereotypes, and other hidden biases that influence perception, judgment, and action.
L. Earl Franks, Ed.D., CAE
Executive Director, National Association of Elementary School Principals
Everyone loved [the 60-minute keynote] in every single way — [Amy] was so thoughtful in [her] approach to teaching the material by leading with the guidance that we all hold unconscious biases, and in framing the concept of unconscious bias formation as a necessary step to survival (e.g., knowing the function of a marker so you don’t have to figure it out each time), [she] won over even our most difficult members to reach. [Amy is] a skilled teacher and strike[s] the perfect balance of firm and clear, yet patient and understanding.
Equity Leader, New York Junior League
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