Welcome to Project Implicit!

We are a nonprofit organization and international network of researchers studying implicit cognition—automatic thoughts and feelings that often operate outside of conscious awareness. Project Implicit is the product of a team of scientists whose work has developed new methods for understanding how these subconscious patterns influence perception, judgment, and behavior.

Our team translates academic insights into practical tools that enhance decision-making and help individuals and organizations align their actions with their goals. To support our research and educational mission, we offer research services, educational sessions, and an upcoming membership and cohort learning program.

If you’d like to stay connected with the Project Implicit team and its affiliated researchers, we invite you to join our email list.

What is implicit bias?

Implicit bias is like the hidden part of an iceberg: automatic mental associations that operate below our conscious awareness, subtly shaping how we perceive and make decisions. Much like the larger, unseen portion of an iceberg, these unconscious patterns can influence how we interpret situations, interact with others, and approach decision-making in critical areas such as healthcare, public safety, education, and workplace practices like hiring and leadership development. By recognizing these hidden influences, we gain valuable insights into how to make more intentional and thoughtful choices.

An iceberg with a small portion above the water and a massive portion below the water.

For Individuals

Register or log into the research website as a volunteer participant, and you will be provided information about a novel study. Most studies take less than 15 minutes to complete. Your participation helps researchers around the world learn about biases, attitudes, and stereotypes. NOTE: Participants do not pay a fee or receive compensation for participating in the research studies.

For Organizations

Project Implicit provides virtual and on-site education sessions and learning programs designed to explore evidence-based strategies for improving decision-making and interpersonal interactions by understanding subconscious cognitive patterns. Sessions are offered in multiple formats and can be customized to address specific audiences, industries, learning objectives, or topics of interest.

For Researchers

Researchers can work with a Project Implicit programmer to build an online research study incorporating implicit measures, like the Implicit Association Test, as well as other behavioral science tools, demographic questionnaires, and explicit measures. Researchers are provided a private link that can be privately or publicly distributed to participants for data collection.

26 Million
Implicit Association Tests Completed

3,300+
Research Studies
Launched

150+
Peer-Reviewed Papers
Published

700+
Education Sessions
Facilitated

A New Approach to Leadership Training

For over two decades, Project Implicit has shaped conversations around implicit bias, helping leaders understand how unconscious attitudes influence decisions and actions. But here’s the truth—traditional implicit bias training hasn’t delivered real results. Leaders are seeing the limitations of outdated, one-size-fits-all programs that focus on awareness without action, often leaving teams frustrated and divided.

At Project Implicit, we believe leadership training needs a fresh approach grounded in practical tools and measurable outcomes. Through the CORE Curriculum, we equip leaders to recognize and address hidden influences, making more intentional decisions that strengthen teams and drive success. Discover how we can transform your leadership strategy.

Become a Project Implicit Sponsor

The need for evidence-based training and resources has never been more urgent. If your organization wants to demonstrate its commitment to fairness and accountability, sponsoring Project Implicit is a powerful way to make a meaningful impact. Your support helps us expand our reach, create more freely accessible resources, and provide leaders with the tools they need to navigate complex decisions.

As a sponsor, you’ll gain exclusive access to leadership resources, early-bird program registration, and prominent recognition on our platforms.

Contact us to learn more about corporate sponsorship opportunities and how you can help us continue this critical work.

A hand holding a card that says "Sponsor Project Implicit" in front of a small stack of books.
We'd love to work with you!
Schedule a call with the Project Implicit team to discuss your research, consulting, or education project.