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Project
Implicit

Project Implicit is a nonprofit organization
advancing the science of implicit cognition
and its influence on perception, judgment,
decision-making, and behavior.
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Education
Services

We facilitate on-site and virtual
education sessions focused on
making better decisions and
improving workplace relationships.
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Programming
Services

We program and host
research studies featuring measures
like the Implicit Association Test
for researchers via a private link.
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Welcome to Project Implicit!

We are a nonprofit organization and international network of researchers studying implicit cognition—automatic thoughts and feelings that often operate outside of conscious awareness. Project Implicit is the product of a team of scientists whose work has developed new methods for understanding how these subconscious patterns influence perception, judgment, and behavior.

Our team translates academic insights into practical tools that enhance decision-making and help individuals and organizations align their actions with their goals. To support our research and educational mission, we offer research services, educational sessions, and an upcoming membership and cohort learning program.

If you’d like to stay connected with the Project Implicit team and its affiliated researchers, we invite you to join our email list.

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What is implicit bias?

Implicit bias is like the hidden part of an iceberg: automatic mental associations that operate below our conscious awareness, subtly shaping how we perceive and make decisions. Much like the larger, unseen portion of an iceberg, these unconscious patterns can influence how we interpret situations, interact with others, and approach decision-making in critical areas such as healthcare, public safety, education, and workplace practices like hiring and leadership development. By recognizing these hidden influences, we gain valuable insights into how to make more intentional and thoughtful choices.

An iceberg with a small portion above the water and a massive portion below the water.

For Individuals

Register or log into the research website as a volunteer participant, and you will be provided information about a novel study. Most studies take less than 15 minutes to complete. Your participation helps researchers around the world learn about biases, attitudes, and stereotypes. NOTE: Participants do not pay a fee or receive compensation for participating in the research studies.

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For Organizations

Project Implicit provides virtual and on-site education sessions and learning programs designed to explore evidence-based strategies for improving decision-making and interpersonal interactions by understanding subconscious cognitive patterns. Sessions are offered in multiple formats and can be customized to address specific audiences, industries, learning objectives, or topics of interest.

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For Researchers

Researchers can work with a Project Implicit programmer to build an online research study incorporating implicit measures, like the Implicit Association Test, as well as other behavioral science tools, demographic questionnaires, and explicit measures. Researchers are provided a private link that can be privately or publicly distributed to participants for data collection.

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26 Million
Implicit Association Tests Completed

3,300+
Research Studies
Launched

150+
Peer-Reviewed Papers
Published

700+
Education Sessions
Facilitated

A New Approach to Leadership Training

For over two decades, Project Implicit has shaped conversations around implicit bias, helping leaders understand how unconscious attitudes influence decisions and actions. But here’s the truth—traditional implicit bias training hasn’t delivered real results. Leaders are seeing the limitations of outdated, one-size-fits-all programs that focus on awareness without action, often leaving teams frustrated and divided.

At Project Implicit, we believe leadership training needs a fresh approach grounded in practical tools and measurable outcomes. Through the CORE Curriculum, we equip leaders to recognize and address hidden influences, making more intentional decisions that strengthen teams and drive success. Discover how we can transform your leadership strategy.

Our Services

Become a Project Implicit Sponsor

The need for evidence-based training and resources has never been more urgent. If your organization wants to demonstrate its commitment to fairness and accountability, sponsoring Project Implicit is a powerful way to make a meaningful impact. Your support helps us expand our reach, create more freely accessible resources, and provide leaders with the tools they need to navigate complex decisions.

As a sponsor, you’ll gain exclusive access to leadership resources, early-bird program registration, and prominent recognition on our platforms.

Contact us to learn more about corporate sponsorship opportunities and how you can help us continue this critical work.

Learn about Sponsorship
A hand holding a card that says "Sponsor Project Implicit" in front of a small stack of books.
We'd love to work with you!
Schedule a call with the Project Implicit team to discuss your research, consulting, or education project.
TALK WITH OUR TEAM
I would like to extend my appreciation to Dr. Kate Ratliff for her presentation on Implicit Bias at NOAA’s Diversity and Inclusion Summit. Dr. Ratliff was able to easily convey the importance of being able to recognize implicit biases and the impact of those biases on leaders’ ability to effectively engage with their teams… The work you do is making a difference!
Kenneth Bailey
Director, Office of Inclusion and Civil Rights, National Oceanic and Atmospheric Administration (NOAA)
It’s been a pleasure to work with the Project Implicit team on our research project exploring implicit bias in the domain of clinical trial recruitment. We had some specific questions about the logistics and the project management staff had several thoughtful ideas to guide us. They were responsive, helpful and the turn-around time was quick at all steps along the way.
Carolyn Russo, MD
Pediatric Hematologist/Oncologist
Our team participated in the “Understanding Implicit Bias” training, facilitated by Amy Johnson. It provided a crash course on what implicit bias is and purposeful obstacles we can put forth in our day-to-day practices to decrease those biases. Amy provided a light and fresh perspective on this topic, which our team embraced. Project Implicit has been extremely helpful in helping our organization jump-start our DEI initiatives, whether it be the assessments, in-person training, or next steps that were recommended!
Ericka Sobczak
Senior Manager of Human Resources and Leadership Development, The War Memorial
The South Shore Continuum of Care/CoC is comprised of a network of community partners dedicated to ending homelessness in our region. Amy… facilitated an educational session with network leaders in our CoC focused on social cognition, understanding implicit bias and behavior as well as mitigating biases in the workplace. She led a conversation on the dynamics that ultimately shape our workforce and we discussed the power and potential of on-site mentoring programs to better develop staff at all levels. We enjoyed her presentation and want her back to work with us in future sessions!
Kate Fulton
Network Coordinator, Father Bills & Mainspring
Amy… recently spent time with our Association discussing Implicit Bias. She immediately broke down the wall of defensiveness and judgment surrounding this topic by explaining the purpose of the brains processing abilities. This allowed everyone to receive the message in a more open-minded headspace. Once everyone learned that our brains were functioning as they were biologically meant to be, we were educated on the mitigation strategies for biased thoughts. With our new set of skills we were able to open up and have dialogue I feel will begin to better our world. I am grateful for the opportunity to work with Project Implicit.
Kelly Skees
Education Director, Peoria Area Association of REALTORS®
The National Association of Elementary School Principals (NAESP) has collaborated with the Project Implicit team on numerous webinars to raise school leaders’ awareness of their own biases; to educate on how researchers understand and measure biases, and provide actionable steps for individuals and organizations to mitigate the influence of biases on thoughts and behaviors. Additionally, they developed and hosted an online research study for our membership related to implicit bias. Kudos to the Project Implicit Executive Director, Amy Jin Johnson, for her collaborative leadership and willingness to customize resources to meet the needs of the members we serve. I highly recommend Project Implicit for training and services to understand attitudes, stereotypes, and other hidden biases that influence perception, judgment, and action.
L. Earl Franks, Ed.D., CAE
Executive Director, National Association of Elementary School Principals
Everyone loved [the 60-minute keynote] in every single way — [Amy] was so thoughtful in [her] approach to teaching the material by leading with the guidance that we all hold unconscious biases, and in framing the concept of unconscious bias formation as a necessary step to survival (e.g., knowing the function of a marker so you don’t have to figure it out each time), [she] won over even our most difficult members to reach. [Amy is] a skilled teacher and strike[s] the perfect balance of firm and clear, yet patient and understanding.
Equity Leader, New York Junior League
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