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Project
Implicit

Project Implicit is a non-profit organization
committed to advancing scientific knowledge
about stereotypes, prejudice, and other
group-based biases.
Take a Test

Education
Services

We facilitate on-site and virtual
education sessions focused on
understanding, measuring, and mitigating
the impact of bias.
Learn More

Project
Implicit

Project Implicit hosts novel studies
to advance scientific knowledge and understanding
about stereotypes, prejudice, and other
group-based biases.
Take a Test

Programming
Services

We program and host
research studies featuring measures
like the Implicit Association Test
for researchers via a private link.
Learn More

Welcome to Project Implicit! 

We are a non-profit organization and international, collaborative network of researchers investigating implicit social cognition, or thoughts and feelings that are largely outside of conscious awareness and control. Project Implicit is the product of a team of scientists whose research produced new ways of understanding attitudes, stereotypes, and other hidden biases that influence perception, judgment, and behavior. Our researchers and collaborators translate that academic research into practical applications for addressing diversity, improving decision-making, and increasing the likelihood that practices are aligned with personal and organizational values. To support the organization’s research and educational mission, we also offer research support, education sessions, and (coming very soon!!) a membership and cohort-based learning program.

If you’d like to stay in touch with the Project Implicit Team and its affiliated researchers, we invite you to sign up for our email list.

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What is implicit bias?

Implicit bias is an automatic reaction we have towards other people. These attitudes and stereotypes can negatively impact our understanding, actions, and decision-making. The idea that we can hold prejudices we don’t want or believe was quite radical when it was first introduced, and the fact that people may discriminate unintentionally continues to have implications for understanding disparities in so many aspects of society, including but not limited to health care, policing, and education, as well as organizational practices like hiring and promotion.

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Contribute to New Research

25.8 Million
Implicit Association Tests Completed

3,100+
Research Studies
Launched

150+ 
Peer-Reviewed Papers
Published

500+ 
Education Sessions
Facilitated

Project Implicit Research

Register or log into the research website as a volunteer participant, and you will be provided information about a novel study. Most studies take less than 15 minutes to complete. Your participation helps researchers around the world learn about biases, attitudes, and stereotypes. NOTE: Participants do not pay a fee or receive compensation for participating in the research studies.

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Education Services

Project Implicit offers virtual and on-site education sessions and other learning programs that explore evidence-based strategies to mitigate the impact of negative or unwanted biases, attitudes, and stereotypes on decision-making. Sessions are offered in three formats, and content can be tailored to a specific audience, industry, learning objective, or topic of interest.

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Programming Services

Researchers can work with a Project Implicit programmer to build an online research study incorporating implicit measures, like the Implicit Association Test, as well as other behavioral science tools, demographic questionnaires, and explicit measures. Researchers are provided a private link that can be privately or publicly distributed to participants for data collection.

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Bayeté Ross Smith Collaboration

Project Implicit is pleased to announce a collaboration with interdisciplinary artist and activist Bayeté Ross Smith. We have collaborated with Bayeté to create two new Implicit Association Tests based on the Race Attitudes IAT and Race Weapons IAT using images from his “Our Kind of People" photo collection.

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The Perception Institute Collaboration

Project Implicit is excited to introduce a collaboration with The Perception Institute on its Hair Implicit Association Test (IAT), focusing on Black women’s hair. This IAT aims to measure the strength of associations between Black women’s hair and potential stereotypes.

By taking this test, you can gain insights into your implicit attitudes toward Black women’s hair and the associations you may hold. We encourage you to participate, explore potential implicit biases, and develop a deeper understanding of societal perceptions.

Take a Test
We'd love to work with you!
Schedule a call with the Project Implicit team to discuss your research, consulting, or education project.
TALK WITH OUR TEAM
I would like to extend my appreciation to Dr. Kate Ratliff for her presentation on Implicit Bias at NOAA’s Diversity and Inclusion Summit. Dr. Ratliff was able to easily convey the importance of being able to recognize implicit biases and the impact of those biases on leaders’ ability to effectively engage with their teams… The work you do is making a difference!
Kenneth Bailey
Director, Office of Inclusion and Civil Rights, National Oceanic and Atmospheric Administration (NOAA)
It’s been a pleasure to work with the Project Implicit team on our research project exploring implicit bias in the domain of clinical trial recruitment. We had some specific questions about the logistics and the project management staff had several thoughtful ideas to guide us. They were responsive, helpful and the turn-around time was quick at all steps along the way.
Carolyn Russo, MD
Pediatric Hematologist/Oncologist
Our team participated in the “Understanding Implicit Bias” training, facilitated by Amy Johnson. It provided a crash course on what implicit bias is and purposeful obstacles we can put forth in our day-to-day practices to decrease those biases. Amy provided a light and fresh perspective on this topic, which our team embraced. Project Implicit has been extremely helpful in helping our organization jump-start our DEI initiatives, whether it be the assessments, in-person training, or next steps that were recommended!
Ericka Sobczak
Senior Manager of Human Resources and Leadership Development, The War Memorial
The South Shore Continuum of Care/CoC is comprised of a network of community partners dedicated to ending homelessness in our region. Amy… facilitated an educational session with network leaders in our CoC focused on social cognition, understanding implicit bias and behavior as well as mitigating biases in the workplace. She led a conversation on the dynamics that ultimately shape our workforce and we discussed the power and potential of on-site mentoring programs to better develop staff at all levels. We enjoyed her presentation and want her back to work with us in future sessions!
Kate Fulton
Network Coordinator, Father Bills & Mainspring
Amy… recently spent time with our Association discussing Implicit Bias. She immediately broke down the wall of defensiveness and judgment surrounding this topic by explaining the purpose of the brains processing abilities. This allowed everyone to receive the message in a more open-minded headspace. Once everyone learned that our brains were functioning as they were biologically meant to be, we were educated on the mitigation strategies for biased thoughts. With our new set of skills we were able to open up and have dialogue I feel will begin to better our world. I am grateful for the opportunity to work with Project Implicit.
Kelly Skees
Education Director, Peoria Area Association of REALTORS®
The National Association of Elementary School Principals (NAESP) has collaborated with the Project Implicit team on numerous webinars to raise school leaders’ awareness of their own biases; to educate on how researchers understand and measure biases, and provide actionable steps for individuals and organizations to mitigate the influence of biases on thoughts and behaviors. Additionally, they developed and hosted an online research study for our membership related to implicit bias. Kudos to the Project Implicit Executive Director, Amy Jin Johnson, for her collaborative leadership and willingness to customize resources to meet the needs of the members we serve. I highly recommend Project Implicit for training and services to understand attitudes, stereotypes, and other hidden biases that influence perception, judgment, and action.
L. Earl Franks, Ed.D., CAE
Executive Director, National Association of Elementary School Principals
Everyone loved [the 60-minute keynote] in every single way — [Amy] was so thoughtful in [her] approach to teaching the material by leading with the guidance that we all hold unconscious biases, and in framing the concept of unconscious bias formation as a necessary step to survival (e.g., knowing the function of a marker so you don’t have to figure it out each time), [she] won over even our most difficult members to reach. [Amy is] a skilled teacher and strike[s] the perfect balance of firm and clear, yet patient and understanding.
Equity Leader, New York Junior League
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