Stimulus sets are stored as .zip files and images are in either .jpg or .gif format. All images are small and designed for use in rapid judgment tasks. Text stimuli are not available here. Please see Nosek (2005) or the citations below for stimulus words used in Project Implicit research.
The following citation is appropriate for referencing the use of the stimuli provided for download:
Nosek, B. A., Smyth, F. L., Hansen, J. J., Devos, T., Lindner, N. M., Ratliff (Ranganath), K. A., Smith, C. T., Olson, K. R., Chugh, D., Greenwald, A. G., & Banaji, M. R. (2007). Pervasiveness and correlates of implicit attitudes and stereotypes. European Review of Social Psychology,18, 36-88.
The anonymous data collected on the Project Implicit Demonstration website is made publicly available so that scientists journalists, educators, and others can use it to better understand attitudes and stereotypes. Project Implicit also maintains a list of published research papers that utilize data from the Project Implicit Demonstration website.
6 young (3 male, 3 female) and 6 old (3 male, 3 female) morphed white faces cropped at forehead and chin. From the “age attitude" task.
6 asian (3 male, 3 female) and 6 white (3 male, 3 female) head-shot sketches of faces. 6 American and 6 foreign landmarks (e.g., Statute of Liberty and the pyramids). From the “Asian American stereotype" task.
Tasks use a similar set of images and words – in most of these there are 3 images per country – the flag, an outline of the country, and an image of the current leader, famous figure, or prominent landmark. From the international “Nationalism" tasks.
8 images (4 abled and 4 disabled) representing abilities in the form of street signs or related representational forms. From the “disability" task.
8 black (4 male, 4 female) and 8 white (4 male, 4 female) morphed head shots. From the “child race" task.
8 White American (4 male, 4 female) and 8 Native American (4 male, 4 female) head and shoulder historical images. 5 American and 5 foreign natural landmarks (e.g., Grand Canyon and Mt. Everest). From the “Native American stereotype" task.
6 head shots of U.S. presidents: Bush, Clinton, Jefferson, Kennedy, Lincoln, Nixon, Reagan, Roosevelt. Also, two of 5 recent presidents (Clinton, Reagan, Carter, Ford, Nixon). From the “Presidental approval" task.
6 black (3 male, 3 female) and 6 white (3 male, 3 female) morphed young faces cropped at forehead and chin. From the “race attitude" task.
5 Jewish and 5 other religious images (e.g., menorah and cross). From the “religion" task.
2 gay (male), 2 lesbian, and 2 heterosexual image representations in as restroom and cake-topper figurines. From the “sexuality attitude" task.
12 dark-skinned (8 male, 4 female) and 12 light-skinned (8 male, 4 female) sketched faces. The same face is represented in light and dark skin. From the “skin-tone attitude" task.
Same race faces as above. 7 weapons and 7 harmless objects. Weapons are ‘classical’ weapons that are not seen or used frequently in modern life (e.g., battle axe, mace, classical revolver). From the “race weapons" task.
10 fat (5 male, 5 female) and 10 thin (5 male, 5 female) morphed faces of multiple ethnicities. The same face is represented as thin and fat. From the “weight attitude" task.