Perception Institute Collaboration

Project Implicit is excited to introduce a collaboration with the Perception Institute on its Hair Implicit Association Test (IAT) focusing on Black women’s hair.

This IAT aims to measure the strength of associations between Black women’s hair and potential stereotypes. By taking this test, you can gain insights into your implicit attitudes toward Black women’s hair and the associations you may hold. We encourage you to participate and explore implicit bias and develop a deeper understanding of societal perceptions.

Take a Test

What is the Perception Institute?

Perception Institute is a consortium of researchers, advocates, and strategists who translate cutting edge mind science research on race, gender, ethnic, and other identities into solutions that reduce bias and discrimination, and promote belonging. We work in sectors where bias has the most profound impact—education, healthcare, media, workplace, law enforcement, and civil justice.

You can learn more about the Perception Institute and their work here.

If you have questions about this collaboration or the Hair Implicit Association Test, please contact the Project Implicit Team at