Welcome to Project Implicit! 

We are a non-profit organization and international, collaborative network of researchers investigating implicit social cognition, or thoughts and feelings that are largely outside of conscious awareness and control. Project Implicit is the product of a team of scientists whose research produced new ways of understanding attitudes, stereotypes, and other hidden biases that influence perception, judgment, and action. Our researchers and collaborators translate that academic research into practical applications for addressing diversity, improving decision-making, and increasing the likelihood that practices are aligned with personal and organizational values.

If you’d like to stay in touch with the Project Implicit Team and affiliated researchers, we invite you to sign up for our email list.

What is implicit bias?

Implicit bias is an automatic reaction we have towards other people. These attitudes and stereotypes can negatively impact our understanding, actions, and decision-making. The idea that we can hold prejudices we don’t want or believe was quite radical when it was first introduced, and the fact that people may discriminate unintentionally continues to have implications for understanding disparities in so many aspects of society, including but not limited to health care, policing, and education, as well as organizational practices like hiring and promotion.

Education Services

Project Implicit offers virtual and on-site education sessions and coaching that explore evidence-based strategies to mitigate the impact of negative or unwanted biases on decision-making. While the standard content is appropriate for essentially any audience, sessions can also be tailored to a specific group, objective, or topic of interest.

Programming Services

Work with a Project Implicit programmer to build an online research study incorporating implicit measures, like the Implicit Association Test, as well as other behavioral science tools, demographic questionnaires, and explicit measures. Collect data using a private link that can be privately or publicly distributed to a participant sample.

Consulting Services

Consultants in Project Implicit’s network regularly collaborate with clients to design, analyze, and interpret data; develop and evaluate interventions; and provide program support to leaders, managers, and human resources professionals. Scope your consulting project with our team, and get connected to a Consultant today.

Education Sessions

25.8 Million
Implicit Association Tests Completed

Research Studies

Peer-Reviewed Papers

Bayeté Ross Smith Collaboration

Project Implicit is pleased to announce a collaboration with interdisciplinary artist and activist Bayeté Ross Smith. We have collaborated with Bayeté to create two new Implicit Association Tests based on the Race Attitudes IAT and Race Weapons IAT using images from his “Our Kind of People" photo collection.

Project Implicit Co-Founders Recognized by the Association for Psychological Science

Congratulations to Project Implicit Co-Founders Dr. Mahzarin R. Banaji (Harvard University) and Dr. Anthony G. Greenwald (University of Washington) for being awarded the APS James McKeen Cattell Fellow Award from the Association for Psychological Science.

From the APS Website: “Mahzarin R. Banaji and Anthony G. Greenwald are collaborators in theories that have revolutionized social and cognitive psychological science. Among other accomplishments, together they expanded on the idea of implicit social cognition to include their signature contribution to the link between memory/social cognition and distinguishing explicit cognition from attitudes, self-esteem, and stereotypes. Greenwald and Banaji separately received the APS William James Fellow Award in 2013 and 2016, respectively."

The APS James McKeen Cattell Fellow Award recognizes APS members for a lifetime of outstanding contributions to the area of applied psychological research. Recipients must be APS members whose research addresses a critical problem in society at large. Honorees are recognized annually at the APS Convention.

We'd love to work with you!
Schedule a call with the Project Implicit team to discuss your research, consulting, or education project.