About Us

We are committed to challenging organizational and institutional disparities through data-driven research and education.

Project Implicit is a 501(c)(3) non-profit organization and international collaborative of researchers who are interested in implicit social cognition.

The mission of Project Implicit is to educate the public about bias and to provide a “virtual laboratory” for collecting data on the internet. Project Implicit scientists produce high-impact research that forms the basis of our scientific knowledge about bias and disparities.

Project Implicit was founded in 1998 by three scientists – Dr. Tony Greenwald (University of Washington), Dr. Mahzarin Banaji (Harvard University), and Dr. Brian Nosek (University of Virginia). Project Implicit Health (formerly Project Implicit Mental Health) launched in 2011 and is led by Dr. Bethany Teachman (University of Virginia) and Dr. Matt Nock (Harvard University).

Board of Directors

Brian Nosek, Ph.D.
President & Co-Founder

Executive Director
Center for Open Science
University of Virginia

Kate Ratliff, Ph.D.
Treasurer

Associate Professor
Department of Psychology
University of Florida

Mahzarin Banaji, Ph.D.
Board Member & Co-Founder

Richard Clarke Cabot Professor
of Social Ethics
Department of Psychology
Harvard University

Project Implicit Staff

Amy Jin Johnson
Executive Director

Andrew Dzikiewicz
Lead Programmer

Nicole Frost
Research Assistant

Gretchen Nihill
Research Assistant

Lauren Simon
Special Projects Coordinator

Rachael Steinberg
Operations Assistant

Scientific Advisory Board

Calvin Lai, Ph.D.
Chair

Assistant Professor
Department of Psychological
& Brain Sciences
Washington University at St. Louis

Jordan Axt, Ph.D.
Head of Data

Assistant Professor
Department of Psychology
McGill University

Yoav Bar-Anan, Ph.D.
Head of Research Technology

Associate Professor
School of Psychological Sciences
Tel-Aviv University

Benedek Kurdi, Ph.D.
Member-at-Large

Postdoctoral Associate
Department of Psychology
Yale University

Brian O’Shea, Ph.D.
Head of International Sites

Marie Skłodowska Curie
Action Global Fellow
Harvard University &
University of Amsterdam

Colin Tucker Smith, Ph.D.
Member-at-Large

Assistant Professor
Department of Psychology
University of Florida

Response Team

Victoria Colvin
Response Team

Graduate Student
Department of Psychology
University of Florida

Elsa Congjiao Jiang
Response Team

Graduate Student
Department of Psychology
University of Florida

Samantha Douglas
Response Team

Graduate Student
Department of Psychology
University of Florida

Support & Tech Team

Ronen Hershman
Support & Tech Team

Graduate Student
Department of Brain &
Cognitive Science
Ben-Gurion University

Christine Vitiello
Tech Team

Graduate Student
Department of Psychology
University of Florida

Elad Zlotnick
Support & Tech Team

Graduate Student
Department of Psychology
Tel-Aviv University

International Collaborators

Coming Soon!