About Us

We are committed to challenging organizational and institutional disparities through data-driven research and education.

Project Implicit is a 501(c)(3) non-profit organization and international collaborative of researchers who are interested in implicit social cognition.

The mission of Project Implicit is to educate the public about bias and to provide a “virtual laboratory” for collecting data on the internet. Project Implicit scientists produce high-impact research that forms the basis of our scientific knowledge about bias and disparities.

Project Implicit was founded in 1998 by three scientists – Dr. Tony Greenwald (University of Washington), Dr. Mahzarin Banaji (Harvard University), and Dr. Brian Nosek (University of Virginia). Project Implicit Health (formerly Project Implicit Mental Health) launched in 2011 and is led by Bethany Teachman (University of Virginia) and Matt Nock (Harvard University).

Board of Directors

Brian Nosek, Ph.D.
President & Co-Founder
University of Virginia
Kate Ratliff, Ph.D.
Treasurer
University of Florida
Mahzarin Banaji, Ph.D.
Director
Harvard University

Core Team

Amy Jin Johnson
Executive Director
Andrew Dzikiewicz
Lead Programmer
Gretchen Nihill
Research Assistant
Nicole Frost
Research Assistant
Lauren Simon
Special Projects Coordinator

Scientific Advisory Committee

Calvin Lai, Ph.D.
Committee Chair
Washington University in St. Louis
Brian O'Shea, Ph.D.
Committee Member
Harvard University
Jordan Axt, Ph.D.
Committee Member
McGill University
Colin Smith, Ph.D.
Committee Member
University of Florida
Yoav Bar-Anan, Ph.D.
Committee Member
Tel Aviv University
Carlee Hawkins, Ph.D.
Committee Member
Southern Illinois University, Edwardsville
Benedek Kurdi, Ph.D.
Committee Member
Yale University

Facilitators and Consultants

Some members of Project Implicit’s Scientific Advisory Committee also serve as Facilitators and Consultants.

Nick Buttrick
Facilitator
University of Virginia
Liz Redford, Ph.D.
Facilitator
Healthy Minds Innovations
Elizabeth Haines, Ph.D.
Facilitator
William Paterson University
Louis Irving
Consultant
University of Florida
Nicole Lofaro
Consultant
University of Florida
Sylvia Perry, Ph.D.
Facilitator
Northwestern University

Tech and Support Teams

Elsa Congjiao Jiang
Support Team
University of Florida
Christine Vitiello
Support Team
University of Florida
Samantha Douglas
Support Team
University of Florida
Elad Zlotnick
Tech Team
Tel Aviv University
Ronen Hershman
Tech Team
Ben-Gurion University
Louis Irving
Consultant
University of Florida
Nicole Lofaro
Support Team
University of Florida

International Collaborators (Coming Soon)