Project Implicit Research

Implicit measurement

We develop and use implicit measures to investigate thoughts and feelings that people may be unwilling or unable to report. You can learn about the features of implicit measures and try them out. Or, you can learn more about specific implicit measures: Implicit Association Test (IAT) , Go/No-go Association Task (GNAT), Sorting Paired Features task (SPF), and Brief Implicit Association Test (BIAT).

Open Science

We support the Open Science Framework (OSF). The OSF develops tools and practices to align scientific practices with the scientific values of transparency, openness, and sharing. For example, the study registry is a web-based system for managing scientific workflow, tracking materials, methods, and data within a laboratory, and with options to share materials publicly and register study designs, analysis strategies, and hypothesis in advance of conducting the study or data analysis.

Full Potential Initiative

The Full Potential Initiative investigates factors contributing to the lack of engagement and participation in science, technology, engineering and mathematics.

Attitudes 2.0 and other large data collections

We conduct large-scale data collections through our research websites and make some of the data available for public use. Attitudes 2.0 is a large, planned missing data design investigating implicit and explicit evaluations for 95 topics. The accumulated data has many potential research applications. Other project data are also available. Also, many publications , stimulus materials, and research materials are available.