Frequently Asked Questions

  1. Who can use Project Implicit?
  2. What are the advantages of collecting data on the Internet?
  3. What is the difference between the demonstration and research websites?
  4. What is the difference between the demonstration website and the international websites?
  5. What if an international website does not exist for my country?
  6. Who participates in studies at Project Implicit?
  7. What services does Project Implicit offer for companies and other organizations?


  1. Who can use Project Implicit?
    Answer: Access to Project Implicit research tools is currently limited to Project Implicit personnel in the implicit social cognition labs at University of Virginia, University of Washington, and Harvard University. Other researchers and organizations may inquire about contractual or collaborative research opportunities using Project Implicit software by contacting feedback@projectimplicit.net.


  2. What are the advantages of collecting data on the Internet?
    Answer: Web-based research can provide access to a larger, more diverse sample than those typically available in college or university samples. Web-based research can also facilitate longitudinal, or multi-session data collections in which initial data can be collected in the standard laboratory, and subsequent data collections can proceed without requiring return visits to the physical laboratory. In addition, online experiments are often ideal for targeting small or hard to find populations, and are ideal for multi-site or geographically unbound data collections.


  3. What is the difference between the demonstration and research websites?
    Answer: Visitors to the demonstration site are encouraged to sample and select from a selection of tests that cover a variety of social issues. The sample sizes for these tests are quite large, but participation is self-selected. Visitors to the research site register and are uniquely identifiable every time they visit Project Implicit. Also, whenever they opt to participate, they are randomly assigned to one of a large number of experiments that are currently running in the Project Implicit Study pool. Participation is monitored so that they same individual is never assigned to a single study more than once unless the researcher explicitly allows such an event.


  4. What is the difference between the demonstration website and the international websites?
    Answer: The original Project Implicit site, though open to people of all nations, has content of most direct relevance to people in the United States. With the launch of the Australia, U.K., South Africa, and Canada international sites, citizens of these countries can now view content and sample tasks that are geared to them. Over the next few years Project Implicit will continue to launch international websites for nations around the world.


  5. What if an international website does not exist for my country?
    Answer: If you are a researcher and are interested in working with us to adapt the Project Implicit demonstration website for your country, please contact Brian Nosek (nosek@virginia.edu) to find out more information about this process.


  6. Who participates in studies at Project Implicit?
    Answer: The participants at Project Implicit form a sample that is generally more diverse than those found in traditional laboratory studies. Below are approximate percentages broken down by gender and ethnicity:
    Female: 62%; Male: 38%
    American Indian: 1%
    Asian: 6.3%
    Black/African-American: 6.8%
    Hispanic: 5.1%
    White/Caucasian: 72%
    Multiracial: 4.8%
    Other: 3.7%


  7. What services does Project Implicit offer for companies and other organizations?
    Answer: See the services page, or contact feedback@projectimplicit.net for more information.